Video content is an effective way to broadcast your small business's message to your target audience. It is also a great way to gain leads and convert them into sales.
While a well-written sales letter can be convincing and a blog post can be very informative, video offers a more visceral way of communicating with your audience. Before delving into the many potential uses of video in your business's marketing, let's look at the benefits it offers.
SEO or Search Engine Optimization is the process by which you help your website climb in the search results. If you have a website for your business, the use of video can be a powerful way of improving your site's ranking. Consider this simple stat: a website is over 50 times more likely to rank on the front page of Google if it uses video.
Google and other search engines assign a greater value to websites that provide internet users with the content they are looking for. One way that search engines determine this is by measuring the average time spent on websites. The more time users spend on your website, the more Google believes that they are getting what they searched for. By using video on your website, you are increasing the average on-page time.
People looking for a product or service tend to respond better to video than other online sales methods. Specifically, including video on your landing page has the potential to boost your conversion rate by as much as 80 percent.
Small businesses rely on building trust with their audiences. Positioning your business as an authority in your space is important for closing sales and securing repeat customers. When people see you, your employees, your place of business and your products in a video, they become more familiar with your brand. Familiarity is a precursor to trust and trust is an important factor in closing a sale.
Video is a great way to sell your audience on aspects of your products they wouldn't normally experience otherwise. With video, you're not just showing static images of your product. You are giving your audience a matter-of-fact view of its size and use-case.
Having content related to your business go viral is a sure way to make waves in your niche. Video content is likely to be shared by people on their social media. Whether you use humor or make a technical presentation of benefits, viewers will be inclined to share it.
Now that you know the benefits of video marketing, it's time to take advantage of its many uses.
A company video can present your small business in the best light. Users may not always pay attention to an about page on your website. However, a professional video presentation of your business can capture your audience's attention. You can inform users about your core competencies while allowing them a more intimate look at your brand.
Rather than running text ads, try an advertising campaign that features a video. You will find that user engagement is greater and if you couple it with a strong call to action, you will generate pre-qualified leads. Prospects that have watched a video and subsequently clicked through to your website are in need of less convincing than visitors gained from other types of ads.
Tutorial videos are useful for building authority in your niche. When you give your audience actionable steps to take for solving a problem, they are more likely to become customers. Tutorial videos can also be helpful for internal purposes. Rather than having complicated written documentation for your employees on a topic, a video can save time on conveying information.
As mentioned earlier, video is a great way of augmenting your SEO efforts. Furthermore, a video sales pitch goes a long way with getting your visitors to click the 'add to cart' button. If your business website has a blog, including video in your posts will boost your conversion efforts.
With 85 percent of consumers taking the time to read up to ten reviews before feeling they can place their trust in a business, video testimonials can help you shorten the sales process. If your visitors can see real people offering an endorsement of your product on video, they will be more likely to buy.
If video creation seems like a daunting task, finding a reliable expert to do it for you is the key to success. Most small business owners are caught up in the daily tasks required to make their enterprise run. This shouldn't be an obstacle to taking advantage of an effective tool like video marketing.
If you would like to experience the advantages of video in your marketing, contact a video marketing expert today. A good video production specialist can help you take your marketing to the next level.